Experiencia
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Grupo Modelo
– Actualidad
Responsibilities: • Ensured the financial performance of the business operations through the management and analysis of inventories of the 3 Branches, ~150 Agencies, and ~1,000 Sub-agencies of the company to ensure resource utilization. • Analyzed approximately 200 annual projects aimed at improving the financial processes of selling to each type of client (B2C or B2B), as well as improvements in the work processes of promoters and representatives. • Coordinated the financial audit plan for approximately 200 cultural, social, and sports events sponsored by the brand, aiming to generate ROI and savings projections to impact the profitability of each brand. Main Achievements: • Be one of the three candidates selected from around 300 candidates from different private universities. • Selected to participate in the committee of the new business line "Modeloramas" selected from more than 5,000 corporate employees. • Implemented the use of SAP instead of AS 400 as an information repository for the preparation, presentation and exploitation of monthly indicator reports for the VP of Finance.
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SKY (Televisa)
– Actualidad
Responsibilities: • Developed and implemented strategies to optimize financial planning and analysis for the business, aiming to benefit the P&L and maximize savings through asset utilization. • Prepared the income and expense budget for 7 countries in CAM (Guatemala, Belize, El Salvador, Nicaragua, Honduras, Costa Rica, and Panama) following the SKY acquisition of Dish Network with approximately 20,000 active subscribers. • Developed and monitored 7 dashboards with key financial performance indicators (Profitability, Liquidity, Costs, etc.) for budget monitoring and optimization. Main Achievements: • Despite not having parameters or historical information, the budgets had variations of less than 5% per-country. • Recruited, trained, and integrated a team of 14 people including financial planning managers and analysts (7 direct and 7 indirect) in less than 3 months for the 7 countries in CAM. • Managed financial risks and established internal control policies with an impact on savings of approximately 3% of the budget.
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Eternelle Pharma
– Actualidad
Responsibilities: • Analyzed market innovation for new products by participating in International Fairs in the US and Europe, developing key suppliers for a portfolio of approximately 250 SKUs. • Led the creation of a centralized human resources area (Generalists, Talent Attraction, Compensation & Benefits, Training & Development) with the development and implementation of policies, procedures and dashboards. • Led the institutionalization of processes such as, demand planning, financial planning, and strategic planning, as well as the implementation of ERP (SAP) for Eternelle as a startup. • Led the strategy for the adaptation of financial operations and compliance with regulations in 6 countries in LATAM and EMEA, negotiating favorable contractual terms in compliance with the target EBITDA. Main Achievements: • Derived from the institutionalization of processes, the company grew its income from 6 million pesos to 1,500 million pesos annually in 3 years. • I negotiated the distribution of more than 150 new products, going from 100 to 250 products in the catalog in 3 years. • Derived from the implementation of an ERP, expenses were reduced by approximately 8%.
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Vitamédica (BBVA & Citibanamex)
– Actualidad
Responsibilities: • Developed and negotiated the Annual Budget with the C-Level of the top 3 clients: BBVA, CITIBanamex, and Nacional Monte de Piedad for approximately 3,500 million pesos, optimizing the resources established by them. • Improved the customer service experience by taking responsibility for customer issues and tracking those issues to resolution. • Created control panels for the preparation and consultation of key indicators as well as monthly, quarterly, and annual reports for internal and external clients. Main Achievements: • Implemented measures for fraud prevention that reduced expenses by up to ~35 million pesos by detecting anomalies (medication consumption, number of beneficiaries, etc.) through data mining, exploitation, and analysis. • Implemented cost containment measures that reduced expenses by approximately 80 million pesos through the narrowing of the medical guide and hospital network, implementation of 2nd and 3rd opinions, using economic and econometric models. • Care levels for the more than 100,000 service users remained above 95%. • Budget estimation and control never had variations greater than 3%, which helped the company generate greater profits.
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CHUBB Insurance
– Actualidad
Responsibilities: • I led the strategic planning of the company's human capital and managed the budget of its area. • Promoted a good work environment and effective internal communication, as well as communicated the company's objectives, values and mission to employees. • Defined and ensured compliance with global and local compensation policies for ~2,000 million pesos and hiring for a staff of more than 3,000 local employees through qualitative and quantitative analysis of departmental needs. • Led the annual performance evaluation program for ~3,000 employees based on individual and organizational objectives, using normal distribution models to implement recognition or improvement plans. • Updated and developed 12 variable compensation plans (approximately 1,800 FTE) and 2 discretionary compensation plans (approximately 1,200 FTE) aligned with governmental regulations and competitive salary rates according to the labor market. • Conducted annual surveys of Compensation and Benefits for approximately 800 different job descriptions following methodologies from firms such as Willis Tower Watson and MERCER to generate functional information that increased salary equity and talent retention. Main Achievements: • Led the process carried out during the COVID-19 pandemic for employer replacement, maintaining the validity of employment contracts in the event of a change of employer, as well as maintaining the rights and guarantees of collaborators. I carried out the process in 4 days with 100% effectiveness. • Led two massive dismissal processes in different offices simultaneously with an effectiveness of greater than 99%. • Reduced planned implementation time by 17% for a migration and system integration project for HR management, process control, indicators, and goals (from Oracle to SAP) through agile methodologies. • Implemented the use of Power BI for the preparation, presentation, and exploitation of monthly and quarterly indicator reports for the VP of HR, allowing real-time access to information.
Educación
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Executive Development Program
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Economics
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Bachelor of Financial Administration